Planeta - A Sicilian Odyssey

The Planeta story is a journey through time and space, through Sicily from west to east, and through the five unique terroirs where today they produce unique and world-leading wines and olive oils. 

Started by Diego Planeta in the early 1980's Planeta is now a winemaking dynasty with siblings and cousins of the Planeta family now working together, though not all based in Sicily. In the early years the major success for Planeta came in the USA with their Chardonnay achieving significant reviewer and customer recognition and favour, something that is still important today. Fast forward forty years and Planeta are a powerhouse of winemaking across five diverse and important wine regions in Sicily. They also have an extensive hospitality businesses with premium hotels and restaurants, fine olive oil production and other strings to their bows; their brand recognition and reach has never been better. 

With this in mind we wanted to learn more about this fabulous and iconic producer. from some of the people who know it best.. 

Why do you think Planeta’s wines resonate so well with consumers around the world?

Planeta’s wines resonate globally because they embody the essence of Sicily—its rich history, diverse landscapes, and vibrant culture. Each bottle tells a story of the land, crafted with care and respect for tradition, yet with an eye on innovation. Our commitment to quality, sustainability, and authenticity is something that consumers value, and it shines through in every wine we produce. We believe that the distinct character of our wines, which reflect the unique terroirs of Sicily, is what truly connects with wine lovers around the world.

Wine is far from the only successful aspect of brand ‘Planeta’ – tell us about your business?

While wine is at the heart of what we do, Planeta is much more than a winery. We are deeply invested in the land, producing not only exceptional wines but also olive oil, almonds, and grains, all cultivated with organic practices. Our estates across Sicily are managed with a focus on sustainability and biodiversity, ensuring that each product we offer is of the highest quality and respectful of the environment. Moreover, Planeta is committed to cultural and social initiatives that support local communities and preserve the rich heritage of Sicily. Our business is a holistic one, where agriculture, culture, and sustainability are inextricably linked.

The Planeta Chardonnay is a global wine icon. But what do you pair with it in Sicily and when do you drink it?

The Planeta Chardonnay has indeed become iconic, and in Sicily, it’s a wine we enjoy in many ways. It pairs beautifully with dishes that highlight the island’s fresh seafood, like a grilled swordfish or a rich risotto with shrimp. The creamy texture and balanced acidity of the Chardonnay complement these flavors perfectly. It’s a versatile wine that we often serve at gatherings with friends and family, whether as an aperitif or alongside a meal. In Sicily, wine is a part of life’s rhythm, and our Chardonnay is perfect for both special occasions and relaxed, everyday moments.

What are the greatest challenges and rewards from producing wines in Sicily? Is a changing climate having an impact?

Producing wines in Sicily offers unique challenges and rewards. The diverse microclimates and varied terroirs across the island allow us to create a wide range of wines, each with its own distinct character. However, these same conditions require a deep understanding of the land and careful management. The changing climate is certainly a factor we have to consider—extreme weather patterns and shifts in temperature can impact the vines and harvests. But it also pushes us to innovate, to adapt our practices, and to explore new varietals that thrive in these evolving conditions. The reward is in crafting wines that not only express the beauty of Sicily but also demonstrate resilience and creativity in the face of challenges.

Planetais a family business, is this the key to its success, and is the next generation waiting to get involved?

Absolutely, being a family business is central to our success. The values, passion, and dedication that have been passed down through generations are at the core of everything we do. There’s a deep sense of responsibility to uphold the legacy while also driving the company forward. The next generation is very much involved, bringing fresh perspectives and energy, while staying true to the principles that have always guided us. This blend of tradition and innovation, rooted in family, is what keeps Planeta thriving.

What exciting projects can we look forward to from Planeta over the next few years?

We're always looking ahead, thinking about how we can innovate while staying true to our roots. In the coming years, we're focusing on deepening our commitment to sustainability—exploring new techniques that not only enhance our organic practices but also protect the incredible biodiversity of Sicily (see. The Francolino returns to fly in Sicily) We’re also excited to delve into some lesser-known indigenous grape varieties, which will allow us to showcase new expressions of our unique terroirs. On top of that, we’re expanding our hospitality experiences, inviting more people to visit our estates and truly immerse themselves in what we do. It's all about continuing to push boundaries while keeping the essence of Planeta alive—crafting wines that tell the story of our land and sharing that story with the world.